Mark Butorac CD/AD
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UCHealth New Faces of Inspiration

The patients of UCHealth are extraordinary. They’re a 16 year-old girl with the kind of courage most adults will never know. A woman whose heart repeatedly failed but whose spirit never faltered. They shatter bones and go on to scale the world's tallest peaks. For this 360 campaign we elevated our patients to their rightful place alongside the celebrities and sports stars we typically view as inspirational.

 
 

UCHEALTH

New faces of inspiration
The patients of UCHealth are truly extraordinary. So for this 360 campaign we elevated them to their rightful place alongside the celebrities and sports stars we typically view as inspirational. Shot by world famous portrait photographer Martin Schoeller, these personal stories of triumph are an in your face reminder of the power of the human spirit. 

 
 
 
 
 

A robust out-of-home campaign shared even more patient stories with the world.

 
 
 

Martin Schoeller’s portraits created a visceral connection for the viewer by showing the patients vulnerability and strength.

 
 
 

These living portraits ran on social to further extend the reach of these stories.

 
 
 

All ads pointed to our horizontal scrolling, responsive landing page. Letting people dive even deeper into the stories of our patients.