THE METH PROJECT
Real Stories of Addiction
We brought real teens' stories of meth addiction to life through animation. Voiced by the teens themselves, each film featured the work of a different artist, with a unique visual style inspired by the individual and their personal experience. This gave every story its own identity while maintaining a cohesive look and feel across the campaign. Together, the films created a raw, unflinching portrayal of the devastating realities of meth addiction.
For YouTube and social, graphic audiograms brought additional teens' stories of meth addiction to life. Once again, we paired each individual with an artist who translated their personal experience into a unique visual narrative that complemented their firsthand audio account.
For social, we shared handwritten accounts from former addicts, offering an even more intimate look into the realities of meth addiction. These raw, personal journal entries gave audiences a glimpse into the thoughts, emotions, and struggles of those who lived through it.
