Mark Butorac CD/AD
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SUNEDISON

SunEdison came to us to update their brand for the 21st century. We provided a modern brand identity that showcases them as the leader in renewable energy. The new logomark still represents SunEdison's solar capabilities but now it also embodies the spinning blades of wind and hydropower turbines to better represent SunEdison's full portfolio. Paired with a more energetic color palette and a simpler sans-serif font, this clean and modern rebrand illustrates SunEdison's commitment to developing a future running on clean, renewable energy.

 
 

SUNEDISON

To better reflect its vision for the future of renewable energy, SunEdison partnered with us to create a modern brand identity. The refreshed identity centered around a simple, intelligent logomark that evolved the brand beyond its solar roots, representing not only SunEdison's extensive solar holdings but also the movement of wind and hydro power to reflect its broader renewable energy portfolio. Paired with a more vibrant color palette and contemporary typography, the rebrand positioned SunEdison as an innovative, forward-thinking leader committed to a cleaner energy future.