Mark Butorac CD/AD
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THE LINE OF REGRET

One too many
The Line of Regret is a Minnesota organization that works to curb binge drinking among college students. They needed some help with a poster campaign that could cut through all the clutter in bars, bus shelters, and bathrooms. So what better way to grab college students attention than to tell them a humorous story of 'one too many' using a medium they are obsessed with—social media.
 

 
 

THE LINE OF REGRET

One too many
The Line of Regret is a Minnesota organization that works to curb binge drinking among college students. They needed some help with a poster campaign for bar bathrooms bus shelters that could cut through all the clutter. So what better way to grab college students attention than to tell them a story of 'one too many' using a medium they are obsessed with—social media.